Coca-Cola Great Britain launches its first national advertising campaign for the functional enhanced Glaceau Vitaminwater since it was represented on the market a year ago.

An outdoor campaign will run at numerous locations including the largest digital screen in Europe at Liverpool Street Station and the largest backlight site in Europe at Clapham Junction. The campaign embodies the bright colours found on the labels and sence of harmony… Continue

LONDON - Miller Brands UK is running an ad campaign in Scottish cinemas to highlight Miller Genuine Draft's sponsorship of its ongoing live music events The Mill, which is held in Glasgow and Edinburgh.

Continue

Recently, there has been a lot of buzz about real-time search, but is it necessary? First, let’s look at the current state of search and crawl.*



Unless your site is decidedly authoritative, like CNN.com, you’re likely to get crawled as Google indexes more authoritative sites that are linking to your own. Your site will end up on a particular crawling schedule.



The lengthening or shortening of the crawl schedule, with blogs… Continue

Visitors to Aviemore and the Cairngorms are to be able to access tourist information anytime using three Bluetooth terminals.



Aviemore and the Cairngorms Destination Management Limited said the service was the first of its kind in the UK.



It added that holidaymakers were no longer dependent on when tourist information centres opened.



Bluetooth is a technology that lets computers and mobile phones to communicate… Continue

A Bluetooth-based campaign to promote the Chevrolet Spark LPG in a shopping mall activity achieved close to 11,000 downloads in two days.



When Kropex, the dealer for General Motors in Bangalore, India, decided to try out Bluetooth-based marketing for the LPG variant of the Chevrolet Spark, the company partnered with TeliBrahma Convergent Communications, a leading India-based mobile marketing company. The Chevy Spark brand was one of… Continue